https://www.andreacarrollgerstle.com/contact daily 0.75 2021-04-27 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/606477348f2fcc574280b8b4/1617196878040/pexels-picjumbocom-196644.jpg Contact - Let’s work together andrea.carroll.gerstle@gmail.com +33012345678 Download my CV here Connect with me on LinkedIn https://www.andreacarrollgerstle.com/about-andrea-carroll-gerstle daily 0.75 2021-06-07 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60b9fe7ee45ebd6d813057ff/1622802689501/IMG_6948.jpg About - Andrea Carroll Gerstlé is a UI/UX designer, product manager and veteran digital content specialist helping clients create compelling digital products. After spending more than 12 years agency-side, she knows how to juggle the needs of the stakeholder and her team on impossible deadlines, while still relentlessly advocating for the user. Andrea has been fortunate enough to lend her expertise to leading luxury and FMCG clients around the world, including Rolex, LVMH (Maison Ruinart), Mondelez International (Kraft Foods) and the Pernod Ricard Group (Jameson Irish Whisky, Havana Club Rum, etc.). On top of her UX and project management skills, Andrea is also an experienced copywriter. In addition to her professional certification in UI/UX design, Andrea holds a Masters in Global Communications from The American University of Paris and a Bachelors in Film from Emerson College in Boston, Massachusetts. https://www.andreacarrollgerstle.com/work daily 1.0 2021-04-28 https://www.andreacarrollgerstle.com/work/positive-fibers monthly 0.5 2021-04-14 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/606dca2f09047d5354687584/1617808004341/Frame+1.jpg Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60866fa5dcd9bc08a8d7cd63/1619443667149/Wireframes+%281%29.jpg Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands Red route based on MVP: Home, Product Page, Disruptor Message, Checkout https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086778eb8e10c09f55d0347/1619425195396/iphone-x-mockup-scene%402x+%281%29.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands - Disruptor Message Interrupts Purchase The initial testing was conducted over a 3-day period with a total of 7 subjects. Moderated testing was performed remotely on Zoom, and the results were analyzed by the design team. In fact, the disruptor message, while problematic in its design, was actually well understood and appreciated by the users. The main issue was in its presentation--users described feeling like they were being “talked out” of making the purchase by having the disruptive pop-in appear before they had moved on to checkout. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60867a9774c1c9716989d6b3/1619425982321/pf-disruptor%402x+%283%29.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands - Testing Identifies Issues with MVP - Funding One of the more surprising results was the fact that the brand’s business model -- the pre-order, Kickstarter-esque purchase -- was not well understood by the users. On first glance most people skimmed over the funding information and status bar. When pressed to describe what they were seeing, users weren’t consistent in their responses. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60867cf8cd0a1821024dbfd0/1619426583525/pf-disruptor%402x+%286%29.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands - Virtual Closet: an Exciting Feature for a Future Build The Virtual Closet tool allows the user to take a selfie and have the selected garment digitally applied to their image. This concept has been utilized by countless eyeware and cosmetics brands, but is still emerging in fashion. Our client has been working with its designers on this concept, so we definitely felt it was an interesting feature to include in our tests. It has the added bonus of being a tool that not only helps users feel confident purchasing based on aesthetics, but also could potentially reduce return costs. Users were definitely very interested in the concept and had a very positive reaction. The UI was very basic, as the priority was to get the initial user response so that our client could make the decision on investing further in the feature for a future build. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60867c5c3348ca47ee4f9a49/1619426546795/pf-disruptor%402x+%285%29.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands - Nice Surprise: Users are excited about the brand story Relying on brand storytelling to engage users is one of the major mistakes to be made when constructing a new e-commerce presence--users are not usually keen on reading content that takes them away from their main goals of shopping for a product online. It was therefore a welcome surprise when all users tested responded enthusiastically to the homepage’s editorial, story-rich design. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60866a3c3fc0f8661092330c/1619421916716/iphone-mockup-scene%402x.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086644707caec3ca32aead8/1619420270579/iphone-x-mockup-scene%402x.png Work - How Harnessing User Brand Perception Increases Engagement for Sustainable Fashion Brands Final homepage and product page designs https://www.andreacarrollgerstle.com/work/modhaus-sprint monthly 0.5 2021-04-14 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608529fb85abfc4d3664ac7b/1619339888219/pexels-daniel-xavier-1239291+%281%29.jpg Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6085305079061c4ec498db6d/1619348962055/IMG_6176.jpg Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands - A successful user journey for Ally addresses her points of hesitation Mapping Ally’s user journey begins with understanding her goal: to make her apartment feel “hers” with confidence. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60852e0b833eae5a86bdad38/1619348962060/Screenshot+2021-04-25+at+10.49.53.png Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands - Crazy 8s Session Pushes Boundaries By performing exercises like a Crazy 8s session, I was able to creatively invision a myriad of solutions for Ally’s problem. Ultimately, I decided to test the “View In-Room” feature using AR technology. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60854e4267faf37974894f67/1619349309909/Screenshot+2021-04-25+at+12.55.33.png Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands - Addressing the Majority of User Concerns with AR Feature Following the sketching workshop, I decided to create a mobile app with a primary AR feature that allows Ally to virtually style a part of her space, based off of the idea of apps like Ikea’s Home app. Ally would be prompted to choose from a range of product bundles, curated by professional designers and grouped by personal style. This categorization would alleviate user concerns with purchasing items that don’t go together or do not represent the user’s personal style. By “trying out” items in their own space virtually, our brand would be set apart from the usual suspects in the e-commerce design world, and provide users like Ally with an incentive to purchase from the company. Pain points addressed Will it work in my space? I don’t know what decor items will good together I cannot always find what I want in my budget https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60855970b155640b4c20fbee/1619351942331/Sketches.png Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60857a33ccc2a078c8f35e6c/1619360413735/Untitled+design+%282%29.gif Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands Mid-fidelity prototype of main red route: add items to photo, edit, add to basket. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608580bf998e6d1327e34a0f/1619362007536/ModHausFinalProtoScreens.png Work - Augmented Shopping: How Investing in VR Increases User Retention and Revenue for Home Décor Brands Final Mid-Fidelity Prototype Screens https://www.andreacarrollgerstle.com/work/thrive-postpartum monthly 0.5 2021-05-04 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/607eb36621a94a5fa7f08c13/1620217481361/Screenshot+2020-12-04+at+10.43.54.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents The 4th Trimester presents many physical and mental challenges to new parents’ health, according research from the Journal of Perinatal Medicine, the Journal of Behavioral Medicine, and the Maternal and Child Health Journal. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/606449ac5db01c73ea2f26f8/1617185239370/pexels-christina-morillo-1181690.jpg Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Kate Torres, 36 Kate is a married mom of a 2-year-old son, and pregnant with her second. She works in tech and lives in a large urban area with her family. Her extended family and closest friends live a plane ride away. Kate is planning on taking an extended maternity leave for baby #2. Kate is a seasoned mother going through her second pregnancy/postpartum period, who knows what she can expect physically and mentally and wants to improve upon her last experience, which was much more difficult than she had expected. She had complications post-birth and ended up with a combination of postpartum depression and anxiety, which took months to diagnose and treat. She doesn’t have a lot of physical support from friends and family, and relies on her husband for help around the house. She is dedicated to her job and her own interests and wants to find balance. She is not afraid to advocate for herself with her healthcare team and while she does go online for answers, she is more likely to target specific mom groups or medical websites to find answers. She is planning on hiring help at home. Kate’s Drive: Improve upon her last postpartum experience in general Find outside help and support since she doesn’t have a strong support system where she lives Find ways to support her own mental health and self-care Interested in tips on handling issues with work-life balance and the mental load https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6064496fcb445442e8f20d7c/1617185189478/derick-mckinney-H4DTEz9_2IQ-unsplash+%281%29.jpg Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Lauren Metz, 30 Lauren has been married for a little over two years and lives with her husband in a suburban area outside a major city. A teacher, Lauren is now 8 months pregnant with her first child. She is currently on maternity leave but does not know if she wants to go back to work after the baby is born. She is close to her family and friends, yet she can’t find always find the resources and support she needs. It seems everyone has an opinion, from her doctor to her mother-in-law, and it’s hard to know who to believe. Lauren’s Drive: Prepare the best she can for life post-baby by educating herself Learn what to expect from healing and recovery Find a source of information she can trust -- everyone has an opinion but it is difficult for her to know what’s true Worries about making mistakes or not doing the right thing https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/609290f5b5e4fa1576e03710/1620218108262/Mockup_PPlan+%284%29.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6083df56f1fdc32ce17805ad/1620216814033/Mockup-Dashboard.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6083ded52dc9ea4e2f77da39/1620216814037/Mockup-Chat.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6087bfd97fd4594052ddcc71/1619509229535/output_aFPpxY.gif Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6087c0835ae9aa6bc24a7744/1619509444986/output_CI0R1y.gif Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6087c0c964002d6f23ceb8f2/1619509458376/output_m94JMz.gif Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/607fde2c7040ba0f011d1ab4/1620217457495/pp-app-v1%402x.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents Our design creates a personalized experience through an interactive onboarding page, a bespoke dashboard updated weekly, and a daily tracker “chat”. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086d79646c4cb5458a46cc3/1619450038741/Untitled+design+%283%29.gif Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608fedcd82b33a2970bc6b96/1620045471273/V2+issue+1+%287%29.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Problem #1: Navigation to Tracker Users had difficulty navigating to the Tracker chat from the Dashboard. Solution: Labels were added to the main navigation icons, and we included a push from the Dashboard for easy access to the Tracker Chat of the day. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608ff2053b47832817802f33/1620046373046/V2+issue+2_update%3D+%283%29.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Problem #2: The Navigation in the Account Section was Confusing. Users hesitated when looking for the correct button. Solution: The status bar, buttons, and fields were updated, with extemporaneous UI elements removed. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608ff283ed4dab3a86d47647/1620046651741/V2+issue+4_update+%281%29.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Problem #4: Tracker Chat Functionality Lacked Expected Interaction. Testing uncovered a desire to decline a certain subject prompt, or to skip to the next chat topic. Solution: Incorporating a two-button response allows users to have a more interactive, personalized experience with the app, while still keeping the main functionalities intact. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608ff237ea005e63fcd26dd5/1620046440472/V2+issue+3_update+%281%29.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents - Problem #3: The Share functionality of the app was not understood. Users asked if they were sharing content or their profile, not inviting their supporters to sign up for the app experience. Solution: We worked on clarifying the text throughout the app, changing “Share” to “Invite”, and adding explanatory text. A ready-made generic body text to the invite page was also added to both expedite sharing and inform Lauren & Kate of its purpose. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/609134b9424fda684225da72/1620217433940/Thrive+PP+Proto+Walkthrough+-+Final+Design+%281%29.gif Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents Final prototype walkthrough, showing main red route. https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/60913d0ce8c9d0715be3a619/1620217437370/thrive-pp-beauty-shot---final%402x.png Work - The 4th Trimester: How Improving Education and Support Decreases Mental Health Issues in New Parents Final design array shows principle UI https://www.andreacarrollgerstle.com/work/nimble-wallet monthly 0.5 2021-04-26 https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/607d36a1ab59dc00a5d58655/1618818829417/pexels-ketut-subiyanto-4353614%25252B%252525281%25252529.jpg Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608016fabf5c27673d5675bd/1620205908453/iPhone+8+Space+Gray+Mockup+%283%29.png Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608016e660376503d7663c3f/1619007221158/iPhone+8+Space+Gray+Mockup+%284%29.png Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/608016adfaf26f0f4393201e/1619007165245/iPhone+8+Space+Gray+Mockup+%282%29.png Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086cd4ff7aba60743ba4d00/1619447131069/Webp.net-resizeimage.gif Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086cc799afd6e1a59ac8453/1619446970742/webp-net-gifmaker.gif Work - How Improving Fintech Subscription Management Tools Increases User Engagement https://static1.squarespace.com/static/6048b1a35b4d9a49ad1fca78/t/6086cf6fa6fd7f6cafb3cef2/1620217536845/nw-final-with-user.png Work - How Improving Fintech Subscription Management Tools Increases User Engagement Jen can manage her subscriptions with ease from the Recurring Bills list.